Sales Skills (e-learning)

Sales Skills | E-Learning

Effective selling is a structured skill. This course maps it from first contact to closed deal.

Selling is not about persuading people to buy things they do not want or need. Done well, it is about connecting people who have a genuine problem with a solution that genuinely addresses it, in a way that builds trust and makes the next conversation easier than the last. The best salespeople understand this. They are not performers or manipulators. They are structured, well-prepared professionals who know what to do at each stage of an interaction.

This CPD-approved online course takes a practical, stage-by-stage approach to sales skills, from the self-assessment and goal-setting that underpin long-term performance, through to the techniques used at each point in a sales conversation. It is designed for those new to sales and for experienced salespeople who want to identify the specific gaps in their approach.

What You Will Learn

• The right mindset for sales: what separates consistent performers from those who plateau
• Self-assessment and goal-setting: short, medium and long-term goals, and how to measure progress against them
• Cold calling: how to structure a call, open it effectively and keep control of the conversation
• Gatekeepers: the common strategies for navigating to the decision-maker, and the ones that reliably do not work
• Opening a meeting: how to establish rapport, set an agenda and create the right conditions for a productive conversation
• Needs assessment: the questions you need to ask, and how to listen to the answers in a way that gives you what you need
• Presenting your solution: how to stress outcomes and results rather than features, and when to use emotion and logic together
• Handling objections: a framework for understanding what objections really mean and responding to them without becoming defensive
• Closing: recognising buying signals and closing techniques that feel natural rather than pressured
• Follow-up and relationship maintenance: how to turn a single sale into a long-term account

Course Details

Certificate in Sales Skills:

• PDF format certificates are issued as standard, as soon as you complete the course.

Course duration:

• The course includes around 120 minutes of video lead learning.

Test:

• This Sales Skills course is tested online & you’ll need to gain a minimum of 70% in each of the modules to pass.
• You will undertake a multiple choice exam at the end of the course with short tests throughout to help cement your learning.

Pre-requisites:

• We recommend that you have a reasonable understanding of English & maths (e.g. GCSE grade D/Level 1) before undertaking this course.

Candidates:

• Purchase a place for yourself, or purchase a bundle for your colleagues.

Geographical coverage:

• The Sales Skills course is available to candidates in the UK.
• The course can be delivered in other countries however candidates should be aware that the content was developed in accordance with current UK practice, protocols & guidance.

Venue:

• The Sales Skills course can be run on any electronic device. We recommend that a laptop/desktop is used to ensure that you can see the screen clearly.

Joining instructions:

• Shortly after you purchase your place on the course, we will email you your login details for the course.
• Visit this page to read the course joining instructions including everything you need to know about our e-learning courses.

Links:

• Brainshark sales