Sales Skills | E-Learning
Effective selling is a structured skill. This course maps it from first contact to closed deal.
Selling is not about persuading people to buy things they do not want or need. Done well, it is about connecting people who have a genuine problem with a solution that genuinely addresses it, in a way that builds trust and makes the next conversation easier than the last. The best salespeople understand this. They are not performers or manipulators. They are structured, well-prepared professionals who know what to do at each stage of an interaction.
This CPD-approved online course takes a practical, stage-by-stage approach to sales skills, from the self-assessment and goal-setting that underpin long-term performance, through to the techniques used at each point in a sales conversation. It is designed for those new to sales and for experienced salespeople who want to identify the specific gaps in their approach.
What You Will Learn
- The right mindset for sales: what separates consistent performers from those who plateau
- Self-assessment and goal-setting: short, medium and long-term goals, and how to measure progress against them
- Cold calling: how to structure a call, open it effectively and keep control of the conversation
- Gatekeepers: the common strategies for navigating to the decision-maker, and the ones that reliably do not work
- Opening a meeting: how to establish rapport, set an agenda and create the right conditions for a productive conversation
- Needs assessment: the questions you need to ask, and how to listen to the answers in a way that gives you what you need
- Presenting your solution: how to stress outcomes and results rather than features, and when to use emotion and logic together
- Handling objections: a framework for understanding what objections really mean and responding to them without becoming defensive
- Closing: recognising buying signals and closing techniques that feel natural rather than pressured
- Follow-up and relationship maintenance: how to turn a single sale into a long-term account
Course Details
| |
| Format | Fully online, self-paced |
| Duration | Approximately 2 to 3 hours |
| Certificate | CPD approved. PDF issued on completion |
| Access | Immediate on enrolment, and compatible with all devices |
Certificate in Sales Skills:
- PDF format certificates are issued as standard, as soon as you complete the course.
Course duration:
- The course includes around 120 minutes of video lead learning.
Test:
- This Sales Skills course is tested online & you’ll need to gain a minimum of 70% in each of the modules to pass.
- You will undertake a multiple choice exam at the end of the course with short tests throughout to help cement your learning.
Pre-requisites:
- We recommend that you have a reasonable understanding of English & maths (e.g. GCSE grade D/Level 1) before undertaking this course.
Candidates:
- Purchase a place for yourself, or purchase a bundle for your colleagues.
Geographical coverage:
- The Sales Skills course is available to candidates in the UK.
- The course can be delivered in other countries however candidates should be aware that the content was developed in accordance with current UK practice, protocols & guidance.
Venue:
- The Sales Skills course can be run on any electronic device. We recommend that a laptop/desktop is used to ensure that you can see the screen clearly.
Joining instructions:
Links:
Group Training & Corporate Enquiries
Do you need to train your team or purchase bulk licences? We provide flexible corporate options across our entire course catalogue to suit your organisation’s schedule and budget.
- Classroom & Blended Courses: Our expert instructors can travel directly to your venue to deliver private group training. Alternatively, we can host your team at our dedicated training centre in Knutsford. This is the most cost-effective route for group compliance.
- Online E-Learning Courses: We offer volume tier discounts for corporate clients purchasing multiple training seats. Our team handles the enrolment setup on our end to get your candidates registered quickly and seamlessly.
To arrange a private group session, discuss international travel logistics, or request a custom price breakdown for bulk e-learning licences, please visit our dedicated Corporate & Bespoke Training Quotations page.
What Happens After You Book?
We make the onboarding process completely frictionless. This allows you or your team to focus entirely on your training:
- Instant Email Confirmation: The moment you complete your booking, our system automatically delivers your order confirmation and receipt straight to your inbox.
- For Online & Blended Learning Elements: Following your order confirmation, our team will validate your booking and issue your unique access keys. We release these digital platform login details as quickly as possible during normal working hours. Once received, you can log in on any device and study entirely at your own pace.
- For Classroom & Practical Sessions: Most face-to-face courses begin promptly at 09:00am. We recommend arriving 15 minutes early to settle in. Please check your specific course description page for exact daytime run timings.
- All-Inclusive Transparent Pricing: The price you see covers your registration fees, official course textbooks (where applicable), examination materials, and final certificate processing. We never charge hidden additions.
Please visit our comprehensive Joining Instructions page to review specific venue directions, local parking options, and clothing recommendations for practical modules.
Get Notified of Upcoming Course Schedules
Course availability depends entirely on your chosen delivery method:
- Online E-Learning Courses: You do not need to choose a date. Following checkout, our team will validate your booking and issue your access keys as quickly as possible during working hours. You can then begin learning immediately.
- Classroom & Blended Courses: We regularly release new open-course dates throughout the month across our training centres. To view currently active schedules, simply scroll back to the top of this page and click the green “Choose an option” dropdown menu.
If our published diary dates do not match your setting’s availability, don’t worry. Drop your details into the contact form below. Our team will automatically notify you the moment our next block of course schedules goes live.
Why Choose Chris Garland Training?
Chris Garland Training is a multi-award-winning, ethical training provider. We operate on the principle of Honest Stewardship. We do not treat safety compliance as a corporate checkbox exercise. Instead, we view it as a vital investment in protecting human lives.
Accreditation & Authority
- Established Quality: We deliver expert safety training with a consistent 5-star rating from thousands of corporate and private clients.
- Certified Excellence: Our courses carry full backing and certification from Chris Garland Training alongside Ofqual Regulated Awarding Organisations. They meet all Health & Safety Executive (HSE) and Ofsted standards.
- Expert Instructors: Professionally qualified instructors deliver every session. They hold enhanced DBS certificates and undergo rigorous quality assurance monitoring.
Environmentally & Socially Responsible
Your booking actively advances global sustainability and supports critical humanitarian networks through our certified eco-partnerships:
- Global Reforestation: Every course place you book funds native tree planting across heavily deforested areas with JUST ONE Tree.
- Charity Support: We proudly co-fund the life-saving aviation networks of the North West Air Ambulance Charity.
- Ocean Cleanup: Your training helps purchase beach clean kits through our active association with Surfers Against Sewage.
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