X (Twitter) for Business (e-learning)

Twitter for Business

Twitter is a social media platform that is used by a wide range of people, from celebrities, who use it to communicate with their fans to companies and brands who can use it to engage their customers and attract new ones. It is also used by people for the social aspect – to chat and share information with friends. In fact, there is no restriction to who or what can have a Twitter account and often a larger company such as Starbucks will also have individual accounts for each product such as Frappuccino’s and even individual store locations.

Using Twitter successfully requires a significant commitment of time – being active is key to your success. It’s all about the image you create, and the best‐viewed companies are the responsive ones.

Twitter is a real‐time information sharing network where users can share messages, news, images, opinions and links via short bursts of information called ‘tweets’ – these tweets have a character limit of 140 including spaces, which may sound very short but you might be surprised at how much you can get into a little space and how much influence that can have.

Even though Twitter is a fairly simple service, it’s still important to understand the mechanics of it thoroughly. This CPD approved short course guides you through the various stages of setting up your business Twitter account.

Course syllabus includes:

• Introduction to Twitter
• Getting started on Twitter
• Using third-party Applications
• Being social

Certificate:

• PDF format certificates are issued as standard, as soon as you complete the course.

Course duration:

• The course includes around 55 minutes of video lead learning.

Test:

• This Twitter for Business course is tested online & you’ll need to gain a minimum of 70% in each of the modules to pass.
• You will undertake a multiple choice exam at the end of the course with short tests throughout to help cement your learning.

Pre-requisites:

• We recommend that you have a reasonable understanding of English & maths (e.g. GCSE grade D/Level 1) before undertaking this course.

Candidates:

• Purchase a place for yourself, or purchase a bundle for your colleagues.

Geographical coverage:

• The course is available to candidates in the UK.
• The course can be delivered in other countries however candidates should be aware that the content was developed in accordance with current UK practice, protocols & guidance.

Venue:

• The Twitter for Business course can be run on any electronic device, but we recommend that a laptop/desktop is used to ensure that you can see the screen clearly.

Joining instructions:

• Shortly after you purchase your place on the course, we will email you your login details for the course.
• Visit this page to read the course joining instructions including everything you need to know about our e-learning courses.

Links:

• Twitter